2014 Winners & Shortlists

OBEY YOU - SARY

BrandCOCA-COLA
Product/ServiceSPRITE
EntrantFP7/CAI Cairo, EGYPT
CategoryFilm - Casting
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company SILVER LINING PICTURES Cape Town, SOUTH AFRICA
Production Company 2 THE HOUSE PRODUCTIONS Cairo, EGYPT

Brief Explanation

Sprite launched it's new "Obey You" campaign encouraging teens to be true to themselves. Sprite needed to create inspirational extrinsic ads that hammer on self expression and being true to oneself. In this ad, an underground musician and music composer – Sary Hany – tells us how dropped everything to become a musician. To make this ad as true as possible, there was no script. The artist came up with the script spontaneously as well as composed the music for the ad, which is in line with the self expression brand vision.

Creative Execution

To make this ad as true as possible, there was no script. The artist came up with the script spontaneously as well as composed the music for the ad, which is in line with the self expression brand vision.

Credits

Name Role
Abdelsalam Abdelsalam Executive Creative Director
Mahmoud Hamdi Creative Director
Menna Al Keey Copywriter
Khalil El Shorbagy Art Director
Heba Radwan Agency Producer
Heba Radwan Producer
Ali Ali Director
Sary Hany Music
Sara Sherif Account Manager
Mark Bliss Director Of Photography
Azman Studio Editing Company
Marwan Younis Younis Sr. Art Director Other Credits