| Brand | COCA-COLA |
| Product/Service | SPRITE |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Film - Script |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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SILVER LINING PICTURES Cape Town, SOUTH AFRICA
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Production Company 2
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THE HOUSE PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Under Sprite's new campaign "Obey You", Sprite urges teens to follow their inner voice and be themselves. But before lecturing people, Sprite had to set an example. Through a series of intrinsic TV ads hammering on occasions where Sprite is usually consumed, we hear the voice saluting all Sprite bottles for obeying themselves and encouraging them to embrace the fact that they are just a lemon lime beverage that quenches people's thirst.
Creative Execution
The Music is Global Sprite Music for the "Obey You" Campaign
Credits
| Abdelsalam Abdel Salam |
Executive Creative Director |
| Mahmoud Hamdy |
Creative Director |
| Menna Al Keey |
Copywriter |
| Khalil El Shorbagy |
Art Director |
| Heba Radwan |
Agency Producer |
| Heba Radwan |
Producer |
| Ali Ali |
Director |
| Sara Sherif |
Account Manager |
| Mark Bliss |
Director Of Photography |
| Azman Studio |
Editing Company |
| Marwan Younis Younis Sr. Art Director |
Other Credits |