2014 Winners & Shortlists

Brief Explanation

Building on people's hatred for the buffering icon, we decided to blow it out of proportion. We created viral videos that show it after escaping from the Internet world to attack people in the real world. Ads were made to look like several sighting videos resembling UFOs and ghost sightings caught accidently on camera. They had to look raw and user generated, which is why they were shot using an iPhone, a webcam and a handy cam with minimal art direction, equipment and script. The actors were real friends and were asked to not ACT but rather BE in the situation. Being real friends, the actors were asked to improvise their own conversation with minimal guidance from the director. The conversation had to appear random and rough and not staged in anyway. The result of their conversation made the actors forget they were in a shoot and gave a lot of realism to the film.