Brand | COCA-COLA EGYPT |
Product/Service | COCA-COLA |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Film - Script |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Production Company
|
ECU PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
During that time, differences between people were highlighted and the situation was critical.
This was a huge shift in the attitude Egyptians have always had - accepting differences and one another.
This is how Egypt always was, and this is what Coke needed to remind peoåple of.
Because when the question among people became 'Why should I accept difference?',
Coke was actually thinking, 'Why not?'
Credits
Abdelsalam Abdelsalam |
Executive Creative Director |
Menna Kiey/Abdelrahman Abou Zeid |
Copywriter |
Khalil Shorbagy/Ahmed Mosaad |
Art Director |
Heba Radwan |
Agency Producer |
Ahmed Fayez |
Account Supervisor |
Mohamed Abdel Aziz |
Producer |
Fabrizio Notari |
Director |
Leila |
Sound Studio |
Ahmed Sakr |
Sound Design/Arrangement |
Aroma |
Post Production |
Cairokee |
Music |
Ahmed Youssef |
Account Manager |
Account Director Director Magued Farahat |
Other Credits |