| Brand | COCA-COLA EGYPT |
| Product/Service | COCA-COLA |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Film - Script |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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ECU PRODUCTIONS Cairo, EGYPT
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Brief Explanation
During that time, differences between people were highlighted and the situation was critical.
This was a huge shift in the attitude Egyptians have always had - accepting differences and one another.
This is how Egypt always was, and this is what Coke needed to remind peoåple of.
Because when the question among people became 'Why should I accept difference?',
Coke was actually thinking, 'Why not?'
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Menna Kiey/Abdelrahman Abou Zeid |
Copywriter |
| Khalil Shorbagy/Ahmed Mosaad |
Art Director |
| Heba Radwan |
Agency Producer |
| Ahmed Fayez |
Account Supervisor |
| Mohamed Abdel Aziz |
Producer |
| Fabrizio Notari |
Director |
| Leila |
Sound Studio |
| Ahmed Sakr |
Sound Design/Arrangement |
| Aroma |
Post Production |
| Cairokee |
Music |
| Ahmed Youssef |
Account Manager |
| Account Director Director Magued Farahat |
Other Credits |