| Brand | MOBINIL |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Film - Cinematography |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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Brief Explanation
we had a unique brief. A summer promotion, yet a promotion that lasted all year long. And we chose to call the summer by it's real name, a liar, and a short lived fantasy. The challenge was to shoot the summer in a gloomy dark and melow mood. We were basically shooting a dream actually almost a nightmare of the summer. steering away from vignettes we had to tell our story through the dreamers eye, shooting all the summery stuff yet delivering a mellow feel. letting the camera loose in the water, even drowning sometimes, changing the mode in coloring to gloomy was a bit difficult while shooting in the summer in one of the most sunny destination almost world wide
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| George Azmy |
Creative Director |
| Abdelrahman Abuzeid |
Copywriter |
| Mina Mounir/Heba Safey/Nourhan Moaz/Ahmed Mosaad/Ingy El Biltagy/Mariam Maged |
Art Director |
| Heba Radwan/Mohamed Aziz/Inas Nagy |
Agency Producer |
| Karim Helmy |
Account Supervisor |
| Ola Bazan |
Advertiser's Supervisor |
| Fadi Fahim |
Producer |
| Fabrizio Notari |
Director |
| Ahmed Hafez |
Editor |
| Frequency |
Sound Studio |
| Hosny Ali |
Sound Design/Arrangement |
| Aroma |
Post Production |
| Aroma |
Animation |
| Sarry Hani |
Music |
| Sondos Effat |
Account Manager |
| Reem Sharara/Farah Mansour |
Planner |
| Bassel Hossam |
Production Designer |
| Cesare Danese |
Cinematographer |
| Cesare Danese |
Director Of Photography |
| Aroma |
Editing Company |