2014 Winners & Shortlists

SCARY TRAILER

BrandAL NABOODA AUTOMOBILES
Product/ServiceVOLKSWAGEN
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryFilm - Production Value
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Brief Explanation

A scary trailer, placed in between regular movie trailers in cinema theatres across the country.

Creative Execution

We worked together with a small production company specialized in uncomplicated shoots. The camera we used was a Canon 5D. Most money was spent on post (grading and removal of a string that pulled the duck). It was shot at night with mainly existing light as well as a few reflectors. The camera moved on a small portable slider.

Credits

Name Role
Ramzi Moutran/Sascha Kuntze Creative Director
Sascha Kuntze/Casey Bird Copywriter
Matt Knowles Art Director
Carmel Missilmany Agency Producer
Atul Shenoy Account Supervisor
Anja Radzic Advertiser's Supervisor
Carmel Missilmany Producer
Sascha Kuntze Director
Souheil Zahreddine Editor
Anastasia Teresh/Joaquin Lajud Account Manager
Irfan Ghani Cinematographer