Brand | AN-NAHAR |
Product/Service | AN-NAHAR |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Film - Direction |
Entrant Company
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IMPACT BBDO Beirut, LEBANON
|
Advertising Agency
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IMPACT BBDO Beirut, LEBANON
|
Production Company
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SIGNATURE PRODUCTIONS Beirut, LEBANON
|
Brief Explanation
Meet Lebanon's political leaders
They're either warlords
suspected of corruption
or addicted to power.
On its 80th anniversary, the oldest newspaper in town decided to bring them back to reality.
The challenge was to replicate the exact behavior and look of today’s politicians in lebanon, back when they were young children.
The production managed to convince the viewers of the authenticity of each character, representing every politician in the right context with the right look and the right attitude. Adding the props, the filters and the music to reflect the era made the audience actually believe that those were real footages taken from the politicians’ personal albums.
Credits
Walid Kanaan |
Chief Creative Officer |
Miriam Jbeily |
Copywriter |
Michelle Elkhoury/Jad Maalouf |
Art Director |
Rawad Keyrouz |
Agency Producer |
Karim Diab |
Account Supervisor |
Anthony Makhlouf |
Producer |
Jad Aouad |
Director |
Nasser Shibani |
Sound Design/Arrangement |
Cutting Edge |
Post Production |