Brand | OSN |
Product/Service | OSN |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Film - Art Direction/Production Design |
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
Production Company
|
VIP FILMS Beirut, LEBANON
|
Brief Explanation
A TV campaign that shows the ridiculous quality and hence the disappointment in counterfeit movies, in order to fight them.
Creative Execution
The driving concept is to surprise the audience with the release of the new hollywood blockbusters trailers e.g. James bond and Batman while introducing in a well-synchronized and homogeneous way new protagonists. The transition from fake protagonists to the pirates who actually stole the movie, reproduced it and sold it builds on the low quality of a fake copy. The acting, the location, the props and wardrobe all help make the build-up towards the reveal as unexpected and as funny as possible: the director's vision to efficiently deliver the counterfeit message at the end.
Credits
Walid Kanaan |
Chief Creative Officer |
Chris Jabre |
Copywriter |
Rawad Keyrouz |
Agency Producer |
Rafic Tamba |
Producer |
Hany Tamba |
Director |