Brand | ANTA SPORTS/REGAL INTERNATIONAL |
Product/Service | SPORTSWEAR |
Entrant | AKELA Dubai, UNITED ARAB EMIRATES |
Category | Film - Sound Design |
Entrant Company
|
AKELA Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
|
Production Company
|
AKELA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The world's fourth-largest sportswear brand kicked off their Middle East/North Africa launch with a film that introduced the brand and covered Anta's extensive range of basketball, running, tennis and crossfit apparel. The 71-second online film was then cut down to a 30-second version that aired approximately 7,000 times on various channels on the Orbit-Showtime Network across the MENA region.
Credits
Hussain Moloobhoy |
Creative Director |
Neel Kumar |
Copywriter |
Elliot Brown |
Art Director |
Joshua Cox |
Agency Producer |
Hussain Moloobhoy/Elliot Brown |
Account Supervisor |
Aarathi Mohandas |
Advertiser's Supervisor |
Neel Kumar/Arun Jayaprakash/Braden Deatcher |
Producer |
Neel Kumar |
Director |
Neel Kumar |
Editor |
Mango Jam |
Sound Studio |
Brenton Afonso |
Sound Design/Arrangement |
Mile Studios |
Post Production |
Brenton Afonso/'keep Moving' |
Music |
Umran Shaikh |
Cinematographer |
Akela |
Editing Company |
Audio Producer Producer Wilbur D'costa/Colorist D'costa/Colorist Dan Mitre |
Other Credits |