Brand | GLORIA |
Product/Service | CERAMICS |
Entrant | KAIRO Cairo, EGYPT |
Category | Film - Art Direction/Production Design |
Entrant Company
|
KAIRO Cairo, EGYPT
|
Advertising Agency
|
KAIRO Cairo, EGYPT
|
Production Company
|
MELON FILMS Cairo, EGYPT
|
Brief Explanation
If we look around us, we will discover that design is in everything. From the intricate weavings of a Persian rug, to a simple colourful cupcake. From a Jaguar automobile, to the Egyptian street vendor's ice cream cart. Design is not exclusive to professional designers. Gloria Ceramics wanted to prove that and encourage all people to be designers when it comes to their homes.
Creative Execution
This film was shot with the Red Camera. Camera was handheld in all shots, to have a natural and real POV. Art Direction was created to look natural and incidental. Lighting totally real and simple. Color grading gave the colours just a little punch.
Credits
Hesham Ellabban |
Executive Creative Director |
Montasser Khalil |
Creative Director |
Hesham Ellabban/Montasser Khalil/Ahmed El Refaey |
Copywriter |
Amr Eltayeb/Nora Aly |
Art Director |
Sameeh Selim |
Advertiser's Supervisor |
Hossam Fawzy/Nora El Khateeb/Sara Hosni |
Producer |
Yahya Ismail |
Director |
Baher Mohamed |
Editor |
Frequency |
Sound Studio |
Hosny Ali |
Sound Design/Arrangement |
Circle Cairo |
Post Production |
Circle Cairo |
Animation |
Quim Miquel/Victor Credi |
Cameraman |
Zanneeta |
Lighting |
Audionetwork.com |
Music |
Mahmoud Dogheim |
Account Manager |
Sameeh Selim/Mahmoud Dogheim |
Planner |
Asem Ali |
Production Designer |
Quim Miquel/Victor Credi |
Cinematographer |
Quim Miquel/Victor Credi |
Director Of Photography |
Circle Cairo |
Editing Company |
Stylist: Khaled Azzam |
Other Credits |