| Brand | MINISTRY OF TOURISM |
| Product/Service | MINISTRY OF TOURISM |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Film - Best Use of Music |
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Entrant Company
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IMPACT BBDO Beirut, LEBANON
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Advertising Agency
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IMPACT BBDO Beirut, LEBANON
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Production Company
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SIGNATURE PRODUCTIONS Beirut, LEBANON
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Brief Explanation
Regardless of the regional turmoil and all tension points, one truth is just hard to ignore; to the reasons of the heart, all reasons fade
Creative Execution
The music used originates from a famous Lebanese singer and music composer: Wadih el safi, song called "rah halfak".
The ministry of tourism has secured right for using the music in this film.
The challenge of the MOT campaign was to convince both tourists and Lebanese living abroad to challenge the embargo imposed by their countries to visit an "insecure" Lebanon. The power of the music is that it builds on the nostalgia, patriotism and most importantly the emotional contrast with the rational message being delivered.
Credits
| Walid Kanaan |
Chief Creative Officer |
| Samir Tamari |
Creative Director |
| Miriam Jbeily |
Copywriter |
| Rawad Keyrouz |
Agency Producer |
| Karim Diab |
Account Supervisor |
| Anthony Makhlouf |
Producer |
| Jad Aouad |
Director |
| Nasser Shibani |
Sound Design/Arrangement |
| Cutting Edge |
Post Production |
| Wadih El Safi Safi Rah Halfak |
Music |