2014 Winners & Shortlists

THE ART OF COFFEE

BrandM.NAJJAR
Product/ServiceA02
EntrantLOWE PIMO Beirut, LEBANON
CategoryFilm - Cinematography
Entrant Company LOWE PIMO Beirut, LEBANON
Advertising Agency LOWE PIMO Beirut, LEBANON
Production Company 360 FX Milan, ITALY

Brief Explanation

The concept of this TVC is to combine and connect 2 worlds: The Art of preparing great coffee and a refined ballet dancing, merged into one by the analogy of images and movements. The wonderful dance represents the sensuous pleasure you get when you prepare and drink Cariocca coffee.

Credits

Name Role
Madona Zeidan Creative Director
Madona Zeidan Copywriter
Rania Barakat Art Director
Joumana Mikaelian Account Supervisor
Karl Najjar Advertiser's Supervisor
Antonella Scoliero Producer
Steve Downer/Alessandra Pescetta Director
Gregorio Sebastio Editor
Band Post Production
Steve Downer Cameraman
Roberto Cacciapaglia/Olimpica Music
Band Special Effects/Computer Graphics
Steve Downer Cinematographer
Steve Downer Director Of Photography
360 Fx Editing Company
Antonella Scoliero ProductionManager