2014 Winners & Shortlists

VOLKSWAGEN'S EPIC SPLIT

BrandVOLKSWAGEN MIDDLE EAST
Product/ServiceVOLKSWAGEN
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryFilm - Production Value
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Brief Explanation

When Volvo launched their Epic Split and thousands of people followed, we saw an opportunity to do a split of our own. But not like everyone else. Volkswagen style!

Creative Execution

We worked together with a small production company specialized in uncomplicated shoots. The director edited and shot the commercial with a very small support team of two people. From shoot to final film it took us only 2 days. We used a camera stabilizer for the tracking shot and only natural light with a few reflectors. The camera we used was a Canon 5D. The cast was wearing a mask so we avoided having to pay for buy out rights.

Credits

Name Role
Ramzi Moutran/Sascha Kuntze Creative Director
Sascha Kuntze/Casey Bird Copywriter
Matthew Knowles Art Director
Carmel Missilmany Agency Producer
Atul Shenoy Account Supervisor
Anja Radzic Advertiser's Supervisor
Carmel Missilmany Producer
Souheil Zahreddine Director
Souheil Zahreddine Editor
Joaquin Lajud Account Manager
Souheil Zahreddine Cinematographer