| Brand | DU |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Film - Casting |
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Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Production Company
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DEJA VU Dubai, UNITED ARAB EMIRATES
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Brief Explanation
True human insights about movie genres and entertainment help position the du Tuesday proposition - two tickets for the price of one - uniquely and memorably. Thereby helping the product break through the clutter and also position du as a brand that truly understands moviegoers.
Creative Execution
The key was to cast non-commercial characters. With the involvement of 3 casting directors, we cast more than 150 people for 4 films, just to find new and fresh faces that have not been overused across the region. We were looking for cast that suited the look of each film's genre, who could emote well and who suited the character vision we had in mind.
In parallel, we also retained multiple cast options on set to allow us the flexibility to rehearse with actors in the frame and go with the best option.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Abraham Varughese/Hesham Ezzat |
Creative Director |
| Maged Nassar/Hesham Ezzat/Zaid Alwan |
Copywriter |
| Hesham Ezzat |
Art Director |
| Anju Purushot |
Agency Producer |
| Nabil Mufarrij/Saad Yusuf |
Account Supervisor |
| Ahmed Zaki |
Advertiser's Supervisor |
| Manasvi Gosalia/Wadih Safieddine |
Producer |
| Ali Ali/Maged Nassar |
Director |
| Jayesh Kilpady |
Editor |
| Dima Gagea/Karim Mira |
Post Production |
| Nadine Choufani |
Account Manager |
| Saad Yusuf/Maysoun Hanna |
Planner |
| Nadine Ghanem |
Production Designer |
| Pierre Mouarkech |
Cinematographer |
| Pierre Mouarkech |
Director Of Photography |
| Steve Zerges |
ProductionManager |
| Pedros Temizian |
Other Credits |