2014 Winners & Shortlists

Brief Explanation

True human insights about movie genres and entertainment help position the du Tuesday proposition - two tickets for the price of one - uniquely and memorably. Thereby helping the product break through the clutter and also position du as a brand that truly understands moviegoers.

Creative Execution

The key was to cast non-commercial characters. With the involvement of 3 casting directors, we cast more than 150 people for 4 films, just to find new and fresh faces that have not been overused across the region. We were looking for cast that suited the look of each film's genre, who could emote well and who suited the character vision we had in mind. In parallel, we also retained multiple cast options on set to allow us the flexibility to rehearse with actors in the frame and go with the best option.