2014 Winners & Shortlists

YOUNG FOLK'S HOME

BrandSAMSUNG
Product/ServiceSAMSUNG GALAXY YOUNG
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryFilm - Casting
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company FILMWORKS Dubai, UNITED ARAB EMIRATES
Production Company 2 BEIRUT WORKS, LEBANON

Brief Explanation

People fall behind with technology. Now there's no reason to. With the Samsung Galaxy Young you have all the features and convenience to stay right up to date so you don't miss out on the best of life. You're too young to feel old.

Creative Execution

Our documentary-style Film showcased different treatment methods available to people in ‘The Samsung Young Folk’s Home’, and highlighted the versatility of the Samsung Galaxy Young by underlining its features and their benefits, from hash-tagging key words to watching your favorite sporting events. It used Egyptian humor and cast to connect with the people we needed to talk to: The Egyptian market represented 90% of our target audience. The Samsung Young Folk’s Home Film leveraged the ‘Youth’ DNA intrinsic to the Samsung Galaxy Young, while the format illustrated the feature-rich nature of the smartphone.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Peter Bidenko Executive Creative Director
Nabil Rashid Creative Director
Sunny Deo Copywriter
Rafael Augusto Art Director
Rayane Smayra Agency Producer
Celine Zabad Account Supervisor
Abdo Chlala Advertiser's Supervisor
Corinne Sanan Producer
Omar Hilal Director
Roy Khattar Account Manager
Nic Chidiac/Ivanka Fernandes Planner
Media Agency:Starcom MediaVest Group ,Dubai Other Credits