2014 Winners & Shortlists

Brief Explanation

" Don't change the channel, change the color of your wall.'' This film was created for a company that sells paint, DSP Plascon. The company's brand as well as the inks were not very known in Mozambique while the high quality of the product and different options of tones available. Because it 's a small costumer, the challenge was to communicate the brand without spending much money on the production materials, in this case the TV commercial. That's how we came up the idea of the TV bar colors. Here in Mozambique the closing signal of local broadcasters until recently was marked with colored bars. They are well known by people since until a few years ago the closing of the transmission was relatively early, around 11pm. A sequence of TV Color Bars with various tones of ink of Plascon with the message: Don't change the channel. Change the color of your wall