2014 Winners & Shortlists

JUDO

BrandJUHAYNA
Product/ServiceJUDO YOGURT
EntrantLEO BURNETT CAIRO, EGYPT
CategoryFilm - Animation
Entrant Company LEO BURNETT CAIRO, EGYPT
Advertising Agency LEO BURNETT CAIRO, EGYPT
Production Company DEGREE Cairo, EGYPT

Brief Explanation

Kids have vivid imagination and attach to the world of "Super Heros" and fairy tales. That's what Judo aims to stand for to Kids, the yogurt that gives power to body and mind, and choices for the flavours they like.

Creative Execution

We used the technique of 2D animation. Simple coloration and quality that resembles the old cartoons of the 90s the ones of great admiration till this moment. The effect and result was the ones we had in mind.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Mohamed Fouad/Osama Arnaouty Creative Director
Sherif Doss Copywriter
Ahmed Hamdalla Art Director
Shereen Mostafa/Karim Khodeir Agency Producer
Christin Ghobrial Account Supervisor
Amr Gouda Producer
Cube Paris Director
Sary Hani Sound Design/Arrangement
Cube Paris Animation
Sary Hani Music
Marize Sami/Amr Ammar Account Manager
Mohamed Yousri Planner
Cube Editing Company