2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 FOODS
EARTHQUAKE
MARS FOODS / MALTESERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
PARACHUTE
MARS FOODS / MALTESERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
TORNADO
MARS FOODS / MALTESERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
OVEN
GLOBAL EXPORT CO. / AMERICAN GARDEN VIENNA SAUSAGE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
STOVE
GLOBAL EXPORT CO. / AMERICAN GARDEN VIENNA SAUSAGE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
BBQ
GLOBAL EXPORT CO. / AMERICAN GARDEN VIENNA SAUSAGE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
TOBLERONE - COGS
MONDELEZ INTERNATIONAL / TOBLERONE
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Gold
TOBLERONE - GOLD BULLION
MONDELEZ INTERNATIONAL / TOBLERONE
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Gold
DON
KITKAT / KITKAT
JWT Dubai UNITED ARAB EMIRATES
Short List
GIRLS
KITKAT / KITKAT
JWT Dubai UNITED ARAB EMIRATES
Short List
A02 DRINKS
NINJA
GLOBAL EXPORT CO. / AMERICAN GARDEN COCONUT JUICE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
CHIHUAHUA
GLOBAL EXPORT CO. / AMERICAN GARDEN COCONUT JUICE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A03 HOUSEHOLD, HOME APPLIANCES & FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL
SEWAGE
AL MOBIDOON / CHAMPION SPRAYON FRESH CARPET / CARPET ODOR ELIMINATOR
GREY MENA Dubai UNITED ARAB EMIRATES
Bronze
SHEEP BARN
AL MOBIDOON / CHAMPION SPRAYON FRESH CARPET / CARPET ODOR ELIMINATOR
GREY MENA Dubai UNITED ARAB EMIRATES
Bronze
BARBIE
SACO / VACUUM
JWT Riyadh SAUDI ARABIA
Short List
SOLDIER
SACO / VACUUM
JWT Riyadh SAUDI ARABIA
Short List
TAPE
SACO / VACUUM
JWT Riyadh SAUDI ARABIA
Short List
SOLDIER BEAR
BRAX / BRAX SPONGES
Y&R DUBAI UNITED ARAB EMIRATES
Gold
CACTUS FEATHER
BRAX / BRAX SPONGES
Y&R DUBAI UNITED ARAB EMIRATES
Gold
GLASS BALLOONS
BRAX / BRAX SPONGES
Y&R DUBAI UNITED ARAB EMIRATES
Gold
FATHER
HENKEL / PERSIL STARCH
DDB DUBAI UNITED ARAB EMIRATES
Short List
SON
HENKEL / PERSIL STARCH
DDB DUBAI UNITED ARAB EMIRATES
Short List
MOTHER
HENKEL / PERSIL STARCH
DDB DUBAI UNITED ARAB EMIRATES
Short List
A04 COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY
FIDELITY
UNILEVER GULF / AXE DEODORANT
LOWE MENA Dubai UNITED ARAB EMIRATES
Bronze
FAST FOOD
AL KHAYYAT INVESTMENTS / RENNIE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
CHOCOLATE
AL KHAYYAT INVESTMENTS / RENNIE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
JUICE
AL KHAYYAT INVESTMENTS / RENNIE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
A05 CLOTHING, FOOTWEAR & ACCESSORIES
BAG
BOUTIQUE M PINO / BOUTIQUE M PINO
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
BELT
BOUTIQUE M PINO / BOUTIQUE M PINO
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
ACCESSORY
BOUTIQUE M PINO / BOUTIQUE M PINO
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
A07 CARS & AUTOMOTIVE SERVICES
GORILLA
MERCEDES-BENZ EGYPT / GLK CLASS
IMPACT/BBDO Cairo EGYPT
Silver
DINOSAUR
MERCEDES-BENZ EGYPT / GLK CLASS
IMPACT/BBDO Cairo EGYPT
Silver
CROCODILE
MERCEDES-BENZ EGYPT / GLK CLASS
IMPACT/BBDO Cairo EGYPT
Silver
CIRCUS
BRIDGESTONE / TIRES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
MOTEL
BRIDGESTONE / TIRES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
LEMUR
LAND ROVER / LAND ROVER LR4
Y&R DUBAI UNITED ARAB EMIRATES
Silver
GRIZZLY BEAR
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
HONEY BADGER
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
HORNED OWL
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
BENGAL TIGER
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A08 RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
MAXIMUM IMPACT
HARVEY NICHOLS DUBAI / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
PELICANS
HARVEY NICHOLS DUBAI / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Silver
PABLO PICASSO
LE CHARCUTIER / KITCHEN ACCESSORIES
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
VAN GOGH
LE CHARCUTIER / KITCHEN ACCESSORIES
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
JACKSON POLLOCK
LE CHARCUTIER / KITCHEN ACCESSORIES
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A09 TRAVEL, TRANSPORT, ENTERTAINMENT & LEISURE
CYCLING UNINTERRUPTED CAT
DUBAI CYCLING COURSE / CYCLING TRACK
LIVINGROOM Dubai UNITED ARAB EMIRATES
Short List
CYCLING UNINTERRUPTED CAR
DUBAI CYCLING COURSE / CYCLING TRACK
LIVINGROOM Dubai UNITED ARAB EMIRATES
Short List
CYCLING UNINTERRUPTED TRAFFIC LIGHT
DUBAI CYCLING COURSE / CYCLING TRACK
LIVINGROOM Dubai UNITED ARAB EMIRATES
Short List
A10 PUBLICATIONS & MEDIA
BREAK-FREE PRINT CAMPAIGN - ALIEN 3
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Grand Prix
BREAK-FREE PRINT CAMPAIGN - MATRIX
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Grand Prix
BREAK-FREE PRINT CAMPAIGN - SCARY MOVIE 4
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Grand Prix
TELEGRAPH COMPANY
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Short List
UNIVERSITY
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Short List
RECORD LABEL
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Short List
RESTAURANT
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A11 BANKING, INVESTMENT & INSURANCE
WINDOW
BANK MUSCAT / BANKING PRODUCT / ASSET MANAGEMENT
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
STEPS
BANK MUSCAT / BANKING PRODUCT / ASSET MANAGEMENT
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
TARGET
BANK MUSCAT / BANKING PRODUCT / ASSET MANAGEMENT
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
A13 COMMERCIAL PUBLIC SERVICES
WAITING ROOM
CNN/TWOFOUR54 / CARTOON NETWORK ACADEMY
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Bronze
BUS STOP
CNN/TWOFOUR54 / CARTOON NETWORK ACADEMY
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Bronze
ELEVATOR
CNN/TWOFOUR54 / CARTOON NETWORK ACADEMY
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Bronze
A14 CORPORATE IMAGE
SAGO WORMS
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
GOLIATH TARANTULA
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
WILDEBEEST EYEBALLS
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
FRUIT BAT
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
DHAB LIZARD
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A15 PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS
DECEASED USERS
VOLKSWAGEN / ROAD SAFETY
BPG KUWAIT Kuwait City KUWAIT
Bronze
CHILD
CHEYEF HALAK / CHEYEF HALAK DISCRIMINATION
IMPACT BBDO Beirut LEBANON
Short List
RACES
CHEYEF HALAK / CHEYEF HALAK DISCRIMINATION
IMPACT BBDO Beirut LEBANON
Short List
FAMILY
CHEYEF HALAK / CHEYEF HALAK DISCRIMINATION
IMPACT BBDO Beirut LEBANON
Short List
DIRTY LAUNDRY
RED CROSS LEBANON / RED CROSS LEBANON
Y&R DUBAI UNITED ARAB EMIRATES
Silver
DIVORCE
RED CROSS LEBANON / RED CROSS LEBANON
Y&R DUBAI UNITED ARAB EMIRATES
Silver
DRAMA
RED CROSS LEBANON / RED CROSS LEBANON
Y&R DUBAI UNITED ARAB EMIRATES
Silver