| Brand | JOHNSON & JOHNSON MIDDLE EAST |
| Product/Service | JOHNSON'S BABY MICROSITE |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | CORPORATE IMAGE |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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English Translation of Main Headlines
When a baby is born into the world, everything changes. Two adults suddenly turn into Mum and Dad. They become solely responsible for the love and care of another person, their tiny new miracle. As beautiful as it seems, new parents can find themselves feeling totally lost. This concept plays on this, and shows parents stranded in environments such as the middle of a desert expanse, to exaggerate the feeling of being lost and not knowing where to turn.
How does www.johnsonbabyme.com help out?
The brand plays the role at helping lost parents find their way by providing guidance and educational content/information.
Credits
| Fouad Abdel Malak |
Executive Creative Director |
| Bbdo Team |
Creative Director |
| Bbdo Team |
Copywriter |
| Bbdo Team |
Art Director |
| Martin Beck |
Photographer |
| Talal Sheikh Elard |
Account Supervisor |
| Jakob Sveen |
Advertiser's Supervisor |
| Leen Fakheriddin |
Account Manager |