2013 Winners & Shortlists

BREAK-FREE PRINT CAMPAIGN - MATRIX

Grand Prix
Client/BrandFOX INTERNATIONAL CHANNELS
Product/ServiceMOVIE CHANNEL
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
2 of 3 Campaign
Type of EntryMagazine
Type of EntryPrint
CategoryPUBLICATIONS & MEDIA
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES

English Translation of Main Headlines

To demonstrate the benefit of 'break-free' movies, we printed movie scenes on a double page spread in magazines. We then tore fake promotional ads and attached it in between the movie scenes. These promotional ads were published in magazines that were widely read by movie lovers. Magazines that covered topics such as celebrity gossip, movie reviews, movie listings and fashion tips. The torn ads created curiosity amongst the readers, which helped us demonstrate our message easily.

Credits

Name Position
Bechara Mouzannar Chief Creative Officer
Peter Bidenko Executive Creative Director
Mohamed Oudaha Creative Director
Jaison Ben Copywriter
Mohammad Aram Art Director
Nadia Bedaywi Advertiser's Supervisor
Nicolas Roux/Lara El Barkouki Account Manager
Graphic Designer: Ammar Safi Other Credits