BREAK-FREE PRINT CAMPAIGN - ALIEN 3
| Brand | FOX INTERNATIONAL CHANNELS |
| Product/Service | MOVIE CHANNEL |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| 1 of 3 Campaign |
| Category | PUBLICATIONS & MEDIA |
|
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
English Translation of Main Headlines
To demonstrate the benefit of 'break-free' movies, we printed movie scenes on a double page spread in magazines. We then tore fake promotional ads and attached it in between the movie scenes. These promotional ads were published in magazines that were widely read by movie lovers. Magazines that covered topics such as celebrity gossip, movie reviews, movie listings and fashion tips. The torn ads created curiosity amongst the readers, which helped us demonstrate our message easily.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Mohamed Oudaha |
Creative Director |
| Jaison Ben |
Copywriter |
| Mohammad Aram |
Art Director |
| Nadia Bedaywi |
Advertiser's Supervisor |
| Lara El Barkouki/Nicolas Roux |
Account Manager |
| Graphic Designer: Ammar Safi |
Other Credits |