2013 Winners & Shortlists

ABBAD IBN FERNAS

BrandFIRST FINANCE QATAR
Product/ServicePERSONAL FINANCE
EntrantAGENCY 222 Doha, QATAR
CategoryBANKING, INVESTMENT & INSURANCE
Entrant Company AGENCY 222 Doha, QATAR
Advertising Agency AGENCY 222 Doha, QATAR

English Translation of Main Headlines

Context: Ramadan is well-known as a time for riddles (fawazeer)and drama. We took three traditional and much-loved stories familiar to our target audience - the stories on Antara Ibn Shadad, Ibn Battuta and Abbas Ibn Fernas - and showed how their lives would have been much easier, had First Finance been around in those days. “If First Finance had existed back in my time, I would have taken a travel loan to fly through the sky, rather than covering myself with feathers, attaching wings to my body and jumping off a mountain, hurting my back, and spending the rest of my life isolated in my house. Who am i? O1) Ibn Roshd O2) Abu Alkasem Al Shabi O3) Abbas Ibn Fernas Send your answer as an SMS To 92771 and you might be one of 10 winners of ipad 3 from First Finance. Www.ffqatar.com

Credits

Name Role
Tim Styles Executive Creative Director
Fergus O'hare Creative Director
Hossam Elgharably Copywriter
Jawad Ghrayeb Art Director
Habby Khalil Photographer
Sean Palmers/Elsa Khalil Account Manager