| Brand | GE MENAT |
| Product/Service | GE POWERING/ENERGY |
| Entrant | WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS |
| Category | COMMERCIAL PUBLIC SERVICES |
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Entrant Company
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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Advertising Agency
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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English Translation of Main Headlines
‘We all make progress’ is designed to place GE in the driving seat of substantive progress in the Middle East, by celebrating the tangible, human benefits of its technology. The print executions showcase a unique perspective on real GE technology. The photographic style creates a sense of awe at everything GE accomplishes across the region, while the copy uses accessible language to explain the real benefits of its technology.
Credits
| Mark Bernath/Eric Quennoy |
Executive Creative Director |
| Pierre Janneau/Mike Farr |
Creative Director |
| Zach Watkins |
Copywriter |
| Craig Williams |
Art Director |
| Christian Weber |
Photographer |
| Andrew Koningen |
Art Buyer |
| Jordi Pont/Joe Lahham |
Account Supervisor |
| Thibaud Vincent-Genod |
Account Manager |
| Nick Docherty/Daisy Andrewes |
Planner |
| Jason Hill/Director Of Advertising Growth Markets/Rania Rostom/Director Of Corporate Communications |
Other Credits |