EXTREME TEMPERATURES COFFEE CUP SLEEVE
| Brand | BRIDGSETONE |
| Product/Service | BRIDGESTONE POTENZA TYRES |
| Entrant | LIVINGROOM Dubai, UNITED ARAB EMIRATES |
| Category | SMALL SCALE SPECIAL SOLUTIONS |
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Entrant Company
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LIVINGROOM Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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LIVINGROOM Dubai, UNITED ARAB EMIRATES
|
Execution
We wanted to demonstrate the fact that Bridgestone tyres are especially designed to resist extreme temperatures on the road. In order to convey this message effectively, we created coffee cup sleeves and distributed them at select coffee shops.
Line: Tyres that resist extreme temperatures
Credits
| Mansoor Bhatti |
Creative Director |
| Umer Razzak |
Copywriter |
| Nisreen Shahin/Cynthia Wong/Lara Bizri |
Art Director |