THE INSTANT PHOTO BUSINESS CARD
| Brand | FITNESS FIRST |
| Product/Service | GYM / HEALTH & FITNESS CLUB |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | SMALL SCALE SPECIAL SOLUTIONS |
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Entrant Company
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Y&R DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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Y&R DUBAI, UNITED ARAB EMIRATES
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Execution
To help Fitness First membership consultants improve their conversion rate, we handed out mini, instant-photo business cards when people came to enquire. These not only featured the membership consultants’ contact details, but also immediate BEFORE shots of the prospective clients. So when they left the gym, they did so with a nagging little reminder to come back and sign up.
Credits
| Shahir Zag |
Chief Creative Officer |
| Shahir Zag/Ryan Reed |
Creative Director |
| Dario Albuquerque/Jed Dawson |
Copywriter |
| Ryan Reed/Dane Ogilvie |
Art Director |
| Dhruv Arora |
Advertiser's Supervisor |
| Pierre Farra |
Account Manager |
| Head Of Production: Amin Soltani |
Other Credits |