| Brand | SWEET LANE |
| Product/Service | CAKE SHOP |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | SPECIAL BUILD |
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Entrant Company
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Y&R DUBAI, UNITED ARAB EMIRATES
|
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Advertising Agency
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Y&R DUBAI, UNITED ARAB EMIRATES
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Execution
To demonstrate Sweet Lane’s expertise and creativity when it comes to novelty cakes, we created giant birthday candles and put them on different objects around the city.
Credits
| Shahir Zag |
Chief Creative Officer |
| Ash Chagla/Hugo Lucas |
Creative Director |
| Athina Afton Lalljee |
Copywriter |
| Samar Sidani |
Art Director |
| Farid Hobeiche |
Account Supervisor |
| Nadia Bolbol |
Advertiser's Supervisor |
| Amin Soltani/Leng Paganiban/Subash Mishra |
Producer |
| Designer: Vineet Parrikar/Model Maker: Jing Jacinto/Bright Dimensions |
Other Credits |