| Brand | UNILEVER |
| Product/Service | DOVE HAIR THERAPY |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | STUNTS & LIVE ADVERTISING |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Execution
Summer in Dubai wreaks havoc on women's hair. Dove Hair therapy is the solution to dry, frizzy hair but we needed to convince women of the UAE that this was the brand for them.
We set up an activation in one of Dubai's busiest outdoor locations, The JBR Walk. We created a Frizzometer out of a Vandergraph Machine which made the women's hair go wild and then they simply touched the Dove products to bring it back under control. Every woman was sampled so they could test the product out and see the benefits of new Dove Hair Therapy.
Credits
| Ben Knight |
Creative Director |
| James Bisset |
Copywriter |
| Gary Rolf, OgilvyAction:Logan Allanson & Nurul Amelia |
Art Director |
| Gary Rolf |
Photographer |
| Rocelo Lombolloto |
Illustrator |
| Gary Rolf |
Typographer |
| Vaquas Alvi |
Account Supervisor |
| Abeer Elyan/Basim Ishtiaq Ahmed |
Account Manager |
| Rhodri George/Louise Rolf/Reena Sadia. Brand Managers (Dove) Zeynep Balyali & Hussein Jaber |
Other Credits |