Brand | ALOHA TUNA |
Product/Service | TINNED TUNA |
Entrant | MEMAC OGILVY & MATHER Jeddah, SAUDI ARABIA |
Category | STUNTS & LIVE ADVERTISING |
Entrant Company
|
MEMAC OGILVY & MATHER Jeddah, SAUDI ARABIA
|
Advertising Agency
|
MEMAC OGILVY & MATHER Jeddah, SAUDI ARABIA
|
Execution
The objective was to re-launch and sample Aloha Tuna in one of the largest malls in Saudi Arabia. With a promise of incredible freshness, it would attract more than the public's attention, in particular tuna's biggest predator; sharks.
To demonstrate this, shark-warning signs were placed in the aisles and on the floor. A diver, protected by his shark-proof cage, handed out our tins. We then released flying remote-controlled sharks in the mall. These sharks hunted anyone who netted our tuna, up aisles, in lifts, and even to their car, attracting much attention.
Fortunately there were no reports of human loss. The tuna however, didn’t survive.
Credits
Robin Smith |
Creative Director |
Anne Gachet |
Copywriter |
Chris Hart/Michael Widgery/Mykola Maily |
Art Director |
Khaled Majzoub |
Account Manager |
Rabih Khouri/Saleh Dardir/Christopher Hunt |
Other Credits |