| Brand | FITWORX |
| Product/Service | FITNESS EQUIPMENT |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | SMALL SCALE SPECIAL SOLUTIONS |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Execution
INSIGHT
In a city where everything is delivered to your doorstep, where you can pick up coffee without leaving your car, it’s easy to fall into a routine in Dubai that lacks physical fitness.
TASK
Inspired by this insight, FITWORX wanted to promote its home gym equipment as machines that offer you real fitness results.
IDEA
So we broke into people’s daily routine, by placing customised gym instructions onto public machines across Dubai. From Elevators to Vending Machines, we made people rethink their routine.
Credits
| Ramzi Moutran/Sascha Kuntze |
Creative Director |
| Kareem Shuhaibair |
Copywriter |
| Sabia Fatayri/Leonardo Borges |
Art Director |
| Carmel Missilmany |
Producer |
| Tarek Shawki/Bhumi Doshi |
Account Manager |
| Irfan Ghani/Mariam Abdillahi |
Other Credits |