2013 Winners & Shortlists

Execution

After posting the trailer of the movie "Innocence of Muslims" on the internet which shows Prophet Mohammed in an inappropriate image, a wave of anger spread among Muslims around the world. What started as an instinctive reaction went out of control in many countries and turned deadly! Is this the way to express the love for Prophet Mohammed and defend his image? The answer is "NO", and because the Prophet's teachings are about practicing the best form of communication in the most positive way, Qtel opened a channel for people to do so. We created an ad using the Prophet's stamp and one of his quotes "I was sent to perfect honorable morals", and we invited people to come to Landmark Mall and express their thoughts on a big wall (36 x 4 meters). Hundreds of people from different age and nationalities showed up even Press and TV stations. Everyone expressed their feelings through a written message on the wall. These messages were posted directly online to be shared with the rest of the world and make everyone out there share their messages as well. Prophet Mohammed is the Messenger of God, but every person should be the messenger of the best form of humanity.