ASHA MAN TIRE ON-GROUND ACTIVATION
| Brand | NOKIA EGYPT |
| Product/Service | ASHA QWERTY RANGE |
| Entrant | JWT CAIRO, EGYPT |
| Category | STUNTS & LIVE ADVERTISING |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Execution
We invited the target via TVC to the Nokia Egypt Facebook page where they can send their challenges directly to Asha Man; to pick the most daring ones to carry out. Once chosen Asha Man goes on ground and executed the challenges live on the streets of Cairo. we bring these challenges live through shooting them on-ground and uploading the films on Nokia’s FB page for the target to view, like, comment and share.
Credits
| Tameem Youness |
Creative Director |
| Mohamed Bary |
Copywriter |
| Mahmoud El Hossieny |
Art Director |
| Mai Azmy |
Account Supervisor |
| Sally Ezzat |
Advertiser's Supervisor |
| Hassan Mahfouz |
Producer |
| Hassan El Sada |
Account Manager |
| Hatem El Kashef |
Planner |