MAN TALK CHALLENGE WITH CAPTAIN REDA
| Brand | AHRAM BEVERAGES COMPANY |
| Product/Service | BIRELL |
| Entrant | JWT CAIRO, EGYPT |
| Category | STUNTS & LIVE ADVERTISING |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Execution
Birell have always challenged an individual’s manhood. This was the concept for Birell’s on-the-ground activation namely, “Man Talk Challenge with Captain Reda.” There is nothing more challenging to an Egyptian man than having his masculinity questioned by a woman. Captain Reda represents the ‘woman’ with physical strength and power which is the perfect test for any man on the streets of Egypt.
English Translation of Main Headlines
Man Talk challenge with captain Reda
Credits
| Ramsey Naja |
Chief Creative Officer |
| Tameem Youness/Mohamed Hammady |
Creative Director |
| Mohamed Bary |
Copywriter |
| Amr Haddad/Mahmoud El Hosieny |
Art Director |
| Rasha Georgy |
Account Supervisor |
| Aref Fakhoury |
Advertiser's Supervisor |
| Mai Omar |
Producer |
| Aref Fakhoury |
Account Manager |
| Hatem El Kashef/Shady Abd El Latif |
Planner |