| Brand | EGYPT TOURIST AUTHORITY |
| Product/Service | EGYPT |
| Entrant | JWT CAIRO, EGYPT |
| Category | SPECIAL BUILD |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Execution
10 of Egypt’s best known modern artists flew to Berlin to use giant Ankhs; "more commonly known as the Key of Life. Originally a hieroglyphic symbol of eternal life", as blank canvasses to represent their vision of Egypt today.
A 2 week workshop for the artists to work together In Berlin and inspire each other took place. Then we negotiated with the Berlin authorities to place the resulting Ankh artworks in outdoor spaces across the city. This started a non-political conversation with Berliners about Egypt and drew subtle attention to Egypt’s sponsorship of the ITB.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Ibrahim Islam |
Creative Director |
| Baher Raouf |
Art Director |
| Yamen El Gamal |
Illustrator |
| Rasha Georgy |
Account Supervisor |
| Aref Fakhoury |
Advertiser's Supervisor |
| Aref Fakhoury |
Account Manager |
| Hatem El Kashef/Shady Abd El Latif |
Planner |