| Brand | AHRAM BEVERAGES COMPANY |
| Product/Service | FAYROUZ |
| Entrant | JWT CAIRO, EGYPT |
| Category | TRANSIT |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Execution
Fayrouz's malt/fruity aroma is a big differential for anyone who has tried the product. To explore that we created a scent marketing campaign. The idea was to spray our way into sales, and since our consumers spend a lot of their time on traffic, we chose to use a mosquito truck to do just that. The mosquito truck, which is widely used all over Egypt to spray insect killers, now was the carrier of Fayrouz’s unique scent, enticing the curious noses and promoting a sensorial experience in the digital era.
English Translation of Main Headlines
Fayrouz will get you with it's scent
Credits
| Ramsey Naja |
Chief Creative Officer |
| Luciana Elgebely |
Creative Director |
| Noor Hassanein |
Copywriter |
| Yamen El Gamal |
Illustrator |
| Planner - Hatem Elkashef / Shady Abdellatif |
Other Credits |