| Brand | NEW MEDICAL CENTRE |
| Product/Service | NO SMOKING DAY |
| Entrant | Y&R ABU DHABI, UNITED ARAB EMIRATES |
| Category | PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS |
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Entrant Company
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Y&R ABU DHABI, UNITED ARAB EMIRATES
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Advertising Agency
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Y&R ABU DHABI, UNITED ARAB EMIRATES
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English Translation of Main Headlines
Most anti-smoking campaigns fall on deaf ears.
Medical research has proved that there is a causal relationship between smoking and the loss of hearing.
We used this to create an interesting poster, a web execution, and a Facebook page to remind people that it's high time they kicked the habit.
Credits
| Georges El Hoyek |
Creative Director |
| Avinash Subramanyam |
Copywriter |
| Anoop Chandran |
Art Director |
| Anoop Chandran |
Photographer |
| Pramod Kr |
Illustrator |
| Jeruben Naad |
Other Credits |