ALWASEELA LOOK NO FURTHER
| Brand | AL WASEET |
| Product/Service | ALWASEEELA |
| Entrant | LEO BURNETT Jeddah, SAUDI ARABIA |
| Category | STUNTS & LIVE ADVERTISING |
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Entrant Company
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LEO BURNETT Jeddah, SAUDI ARABIA
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Advertising Agency
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LEO BURNETT Jeddah, SAUDI ARABIA
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Execution
People in Saudi Arabia are not accustomed with the use of classified ads. They rely heavily on street announcements in order to sell their products/services/almost everything. They believe that writing their number on a sign on a post lamp, or on a wall in their piece of land; on their car, or on a traffic light, is more effective than classified advertising.
Alwaseela, which belongs to Alwaseet group, the leading classified ads news paper in the region, wanted to raise awareness about the efficacy of classified advertising in an effort to push Saudis to use this medium to sell and buy.
Credits
| Bechara Mouzanar |
Chief Creative Officer |
| Mohammad Bahmishan |
Executive Creative Director |
| Hisham Mansari |
Copywriter |
| Mario Lawandos |
Art Director |
| Waleed Hmeidan |
Account Manager |