CDDG LESS BLOODSHED MORE PEACE
| Brand | CDDG |
| Product/Service | CDDG PROMOTING NATIONAL PEACE CAMPAIGN |
| Entrant | MEMAC OGILVY & MATHER Beirut, LEBANON |
| Category | PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS |
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Entrant Company
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MEMAC OGILVY & MATHER Beirut, LEBANON
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Advertising Agency
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MEMAC OGILVY & MATHER Beirut, LEBANON
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English Translation of Main Headlines
3 factors define the Lebanese flag, the 2 red lines representing the martyrdom & bloodshed that the country has gone through for its independence, the white which symbolizes peace, and finally the Cedar tree which is the symbol of Lebanon. What we did is simply minimize the red lines, metaphorically sending the message of a Lebanese future with less bloodshed and more peace.
Credits
| Moe Minkara |
Executive Creative Director |
| Moe Minkara |
Copywriter |
| Maria Afeiche |
Art Director |
| Sevag Mississian |
Producer |