Brand | JRMC/GAPP, AMERICAN UNIVERSITY IN CAIRO |
Product/Service | JRMC CONSTITUTION DEBATES |
Entrant | OMAR HILAL Cairo, EGYPT |
Category | SPECIAL BUILD |
Entrant Company
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OMAR HILAL Cairo, EGYPT
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Advertising Agency
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OMAR HILAL Cairo, EGYPT
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Execution
Prophet Muhammad said “All humans are equal like the teeth of a comb”.
These simple words were the inspiration for this invitation to political debates on the future of women’s rights in the new Egyptian constitution, organized by the Journalism department of the American University in Cairo.
Situated in the heart of campus, and standing near 2 meters high, and 7 meters long, the comb dramatized the oppressive and diminishing future of women if the new constitution - written by the extremist muslim brotherhood - were to pass, and a reminded viewers that Islam is a religion of equality, not the extremist version that rules today.
English Translation of Main Headlines
Prophet Muhammad said : "people are equal like the teeth of a comb". so why does the new constitution treat women as second class citizens in the name of Islam ?
Come to the 'Constitution Debates' organized by the Journalisim Department, and learn about your constitutional rights, and don't submit to another person's will. Submission is not the solution.
Credits
Omar Hilal |
Creative Director |
Omar Hilal |
Copywriter |
Ayman Nassar |
Art Director |
Ahmed Hafez Younis |
Typographer |
Ahmed Orabi |
Producer |
Project Manager : Mervat Abu Ouf/Project Supervisor : Sara El-Khalili/Project Ha |
Other Credits |