| Brand | ZAIN KUWAIT |
| Product/Service | 4G LTE/ZAIN |
| Entrant | JWT KUWAIT Kuwait City, KUWAIT |
| Category | SPECIAL BUILD |
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Entrant Company
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JWT KUWAIT Kuwait City, KUWAIT
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Advertising Agency
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JWT KUWAIT Kuwait City, KUWAIT
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Execution
The Brief
Zain wanted to promote their 4G LTE Internet service in Kuwait in an interesting way.
Solution
In a popular mall, we installed a “speed camera” that flashes randomly to get people’s attention and encourage them to go try out the 4G LTE experience at the Zain booth.
Result
80,000 people visited the Zain booth on the first week.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Elias Haddad |
Executive Creative Director |
| Firas Alexander |
Copywriter |
| Maheendran Ottakandam |
Art Director |
| Khalid Mahdi |
Account Supervisor |
| Tarek Nahas |
Producer |
| Daniel Hamade-Samar Tahoun |
Account Manager |