| Brand | EJJEH & SONS |
| Product/Service | BESPOKE TAILORING |
| Entrant | RÉPUBLIQUE Beirut, LEBANON |
| Category | SPECIAL BUILD |
|
Entrant Company
|
RÉPUBLIQUE Beirut, LEBANON
|
|
Advertising Agency
|
RÉPUBLIQUE Beirut, LEBANON
|
Execution
After 3 months of preparation we recreated one of the art world's most recognizable portraits through 1,292 spools of thread, in 63 different colors with 9 hours of set-up to define Ejjeh & Sons' promise of 'The Art of Tailoring'. The installation was produced in the storefront window which overlooked one of Beirut's busiest roads, making it visible, both during its installment and its finished form to thousands of drivers and passersby.
Credits
| Fadi Mroue |
Creative Director |
| Sebouh Doniguian/Maguy Nakad/Jeanne D'arc Abou Khalil/Mia Moussa |
Art Director |