2013 Winners & Shortlists

LEVITATING THE MOVIES

BrandGLOBAL EXPORT CO.
Product/ServiceAMERICAN GARDEN POPCORN
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategorySTUNTS & LIVE ADVERTISING
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES

Execution

To show people what happens when you mix Light Popcorn with movies, we pulled a stunt. In busy malls, on a weekend, we made movie characters levitate. And with no strings, or wires, we got Lite Popcorn off the ground in a fun and entertaining way.

Credits

Name Role
Shahir Zag Chief Creative Officer
Shahir Zag/Kalpesh Patankar Creative Director
Shahir Zag/Ash Chagla Copywriter
Kalpesh Patankar Art Director
Shaik Shibli Account Supervisor
Kaleem Zaman Qureshi/Alyshia Fazal Advertiser's Supervisor
Amin Soltani/Leng Panganiban Producer
Nora Ferneine Account Manager
Account Executive: Rayan Rahal/Post Production: Subash Mishra/Production House: Pixel Plus Other Credits