Brand | QUINT |
Product/Service | QUINT MAGAZINE |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | SMALL SCALE SPECIAL SOLUTIONS |
Entrant Company
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Y&R DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
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Y&R DUBAI, UNITED ARAB EMIRATES
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Execution
We went out onto the streets and made unique charcoal rubbings of places, objects and artifacts that could tell interesting stories about Dubai.
Those actual size rubbings were used in large format calendars bound in the form of a book, and became physical proof of Dubai’s culture.
The calendar was placed in Art Galleries, Art/Exhibition Spaces, Cafes, Libraries and in the office receptions of Quint's partners and their own office space.
Each calendar is unique, and every rubbing can be removed, enabling people to hang a piece of the city in their homes.
Credits
Shahir Zag |
Chief Creative Officer |
Shahir Zag/Kalpesh Patankar/Ash Chagla |
Creative Director |
Shahir Zag/Ash Chagla |
Copywriter |
Kalpesh Patankar/Nour Deeb |
Art Director |
Gyula Deak/Zaina Shreidi |
Advertiser's Supervisor |
Amin Soltani/Binnu Cherian |
Producer |
Visualiser: Jeevan Nambiar/Editor: Subash Mishra |
Other Credits |