RARE SHORT FILMS. NO RERUNS
| Brand | OUTBOX |
| Product/Service | INTERNATIONAL SHORT FILM FESTIVAL |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | STUNTS & LIVE ADVERTISING |
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Entrant Company
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LEO BURNETT BEIRUT, LEBANON
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Advertising Agency
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LEO BURNETT BEIRUT, LEBANON
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Execution
We took the message to one of the most crowded areas in Beirut with lots of traffic lights and engaged people with a rare sighting. When the light went red, a farmer chased a walking tree all over the square in front of an unsuspecting public. Not knowing what was going on at first, we finally revealed our message with men holding up big Outbox signs that read “Rare Short Films. No Reruns.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Areej Mahmoud/Rana Najjar (Associate Creative Director) |
Creative Director |
| Samer Zouehid/Grace Kassab |
Copywriter |
| Emma Mouradian |
Art Director |