2013 Winners & Shortlists

BEAT THE HEAT

BrandGOODYEAR
Product/ServiceTYRES
EntrantUNIVERSAL MEDIA Dubai, UNITED ARAB EMIRATES
CategoryDIGITAL OUTDOOR
Entrant Company UNIVERSAL MEDIA Dubai, UNITED ARAB EMIRATES
Media Agency UNIVERSAL MEDIA Dubai, UNITED ARAB EMIRATES

Execution

Digital Board on a bridge banner was used to indicate live road temperature reading to indicate the intensity of heat on the road surfaces during normal summer daytime

Credits

Name Role
Irfan Ibrahim Other Credits