Brand | EGYPT TOURIST AUTHORITY |
Product/Service | EGYPT |
Entrant | JWT CAIRO, EGYPT |
Category | DIGITAL OUTDOOR |
Entrant Company
|
JWT CAIRO, EGYPT
|
Advertising Agency
|
JWT CAIRO, EGYPT
|
Execution
ITB Berlin (The International Tourism Exchange in Berlin)
Live feeds from Egypt to Berlin
Live feeds from the people, from the streets from the Egypt’s main hotspots!
Showing that Egypt is safe secured and enjoyable
Using the online live streaming technology, showing the main locations, streets, people reactions, tourists in Egypt etc…
Videos were streamed on a large screen in the Egypt booth entrance.
Shooting from 4 cities at the same time (Cairo, Red sea, Luxor and Aswan)
Using the ETA social media channels (Facebook and Twitter), to drive welcoming messages on the social media channels to invite the people to come to Egypt.
The tweets have been displayed on LED screens inside the Egypt hall in Berlin giving the chance to the visitors to replay back on Twitter and Facebook thanking the Egyptians on the invitations.
Credits
Ibrahim Islam |
Creative Director |
Baher Raouf |
Art Director |
Yamen El Gamal |
Illustrator |
Rasha Georgy |
Account Supervisor |
Aref Fakhoury |
Advertiser's Supervisor |
Ahmed Helal |
Producer |
Aref Fakhoury |
Account Manager |