2013 Winners & Shortlists

COUNTERFEIT CONSUMABLES

BrandCANON MIDDLE EAST
Product/ServiceCANON INK CARTRIDGES
EntrantCREATIVE CONCEPTS Dubai, UNITED ARAB EMIRATES
CategoryBUSINESS EQUIPMENT & SERVICES
Entrant Company CREATIVE CONCEPTS Dubai, UNITED ARAB EMIRATES
Advertising Agency CREATIVE CONCEPTS Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

Headline: Counterfeit Consumables can harm your printer. Sub headline: Use Canon Authentic Consumables and give your printer longer life.

Credits

Name Role
Lara Christopher On Behalf Of Jude Christopher Chief Creative Officer
Tariq Ghanem Creative Director
Steve Sahayam Art Director
Samantha Barry Account Supervisor
Claire Brimacombe Account Manager