2013 Winners & Shortlists

The Brief

To create awareness that Bridgestone tires resist extreme temperatures.

Creative Execution

We took advantage of the coffee cup sleeve being in the shape of a tire and printed the Bridgestone tire design on it to look like the tyre.

Describe the creative solution to the brief/objective.

We wanted to demonstrate the fact that Bridgestone tires are especially designed to resist extreme temperatures on the road. In order to convey this message effectively, we created coffee cup sleeves and distributed them at select coffee shops. This was purely an awareness stunt to let people know about the particular quality of the tires.

Results

This was purely an awareness scheme targeted to drivers and was executed for "on the way" coffee outlets. The execution had no intention to increase sales.