2013 Winners & Shortlists

The Brief

As a divorce lawyer, our client Mrs. Therese Nakhle wanted to find an interesting point of interaction with a clear, strong message that helps her stand out. To generate PR and awareness about the divorce services.

Creative Execution

We took this opportunity and effectively stamped hundreds of cars all across the city. By creating a very effective way of conveying a message, we may not have given a happy ending to many couples, but surely did for our client.

Describe the creative solution to the brief/objective.

We’re talking about the now widely acclaimed pink massage cards. We’ve all been reached by one of those, while getting in our car. And sometimes, even directly at our doorsteps. We started our initiative by hijacking and putting our client’s message right at the back by creating special stamps handed out to our on-ground team. All they had to do is spot the cards and leave a stamp behind.

Results

As a result of an investment that didn't cost much, our client received a good number of email inquiries.